Sources of Funding


The market is filled with various lenders, each following its own distinct policies. For instance, Public Sector Undertaking (PSU) Banks are willing to provide funding for greenfield projects, while private banks typically do not. Similarly, Non-Banking Financial Companies (NBFCs) are unable to offer non-fund-based limits. Each lender operates according to specific credit policies and allocates funds based on these guidelines. As a Financial Advisory Service, we leverage a broad network of diverse lenders, allowing us to secure the maximum possible funding tailored to the unique needs of our clients.
 

• PSU Banks

• Private Banks

• NBFCs

• Co-Operative Banks
   

How Finnova Advisory Acts Between Clients and Banks/Financial Institutions ??

At Finnova Advisory, we play a pivotal role between companies seeking funding and financial institutions like banks. Our mission is to facilitate smooth and efficient transactions that benefit both parties. Here’s how we achieve this:
 

• Understanding Client Needs:
  We begin by gaining a deep understanding of our clients' financial needs, whether they require funds for expansion, new projects, or other corporate purposes. We assess their financial health, business plans, and funding requirements to ensure we align with their objectives.
   

• Financial Analysis and Preparation:
  Our team of experts conducts a thorough analysis of the client’s financial statements and business outlook. We prepare detailed financial forecasts, credit ratios, and business scenarios that highlight the strengths of the client’s financial position, making them more attractive to lenders.
   

• Strategic Funding Advice:
  Based on our analysis, we advise clients on the best financing options available, whether it’s through loans, bonds, or other instruments. We also help them determine the optimal capital structure that balances risk and return.
   

• Bank Selection and Presentation:
  Leveraging our extensive network of banking relationships, we identify the most suitable financial institutions for our clients. We then prepare and present the client’s case to these banks, ensuring that all necessary information is clearly communicated and that the client is positioned as a credible and low-risk borrower.
   

• Negotiation and Deal Structuring:
  We act as intermediaries during negotiations, helping to secure favorable terms and conditions for our clients. Our expertise in corporate finance allows us to structure deals that meet the needs of both the client and the bank, ensuring a win-win outcome.
   

Ongoing Support and Relationship Management: Even after the funding is secured, we continue to support our clients by managing the relationship with the bank. We assist in compliance, reporting, and any future funding needs, ensuring that the partnership remains strong and beneficial.


By bridging the gap between companies in need of funding and financial institutions, Finnova Advisory helps businesses access the capital they require to grow and succeed while ensuring that banks are matched with reliable, well-prepared borrowers. This mediation role is key to fostering trust, transparency, and efficiency in the corporate finance process.